These are the menswear happenings to have on your radar, including Blue Blue and Stretch Fraise’s London pop-up, Corey Mylchreest’s BOSS campaign and Magliano’s Veja collaboration.
Cult Gaia enters the menswear space
Courtesy of Cult Gaia
Known for its sculptural approach to womenswear, Cult Gaia is now dipping its toe into the vast sea of menswear with its latest Spring/Summer 2026 collection. With a campaign shot in Praia do Arpoador, Ipanema, the beachy backdrop makes the perfect landscape for the latest offering. Breezy linens, flowy camp-collared shirts and relaxed trousers are the backbone of the capsule, with printed shirts and jacquard jackets reflecting the summery dream that the models see behind them. Check out the latest collection now.
Cory Mylchreest fronts BOSS’ SS26 campaign
Courtesy of BOSS
BOSS does suits well. It’s the brand’s bread and butter. And British actor Corey Mylchreest looks good wearing suits. So the two coming together for BOSS’ latest campaign works nicely. Mylchreest can be seen rocking a deeply fancy dark brown suit with a vest underneath. Yes, while we have enjoyed big coat season, the prospect of dialling up the tailoring steam is equally exciting. And BOSS’ SS26 campaign is a shining example of how it can be done.
Skepta fronts Casablanca’s Spring/Summer 2026 portraits
Courtesy of Casablanca
Skepta and Casablanca go way back. Not only is he a close friend of Founder and Creative Director Charaf Tajer, he also wore the brand’s first ever tracksuit sample, way before the brand got any sort of traction. So when the theme of Spring/Summer 2026 was all about “For The Love Of House”, it was a no-brainer to get the Más Tiempo DJ and UK grime legend involved. Alongside other talents like Olivier Zahm and Ben Cobb who all styled themselves, it’s a collection that centres different identities, cultures and energies, carried by people who really believe in the brand. Check out the new campaign now.
Jacques Marie Mage releases a London exclusive capsule
Courtesy of Jacques Marie Mage
To celebrate the paintings by Andy Dixon at Jacques Marie Mage’s London Gallery in Chiltern Street, the brand has released a capsule exclusive to the city. The first of the three items is a special-edition Varsity Jacket in a green wool with black cowhide leather sleeves, along with sewn patches that take from the objects and imagery found on Vanitas Vision #1 & #2 by the contemporary artist. The capsule will also feature an ashtray and catchall that brings Dixon’s art to life with a glazed finish and bright platinum trimming.
Alexander Skarsgård stars in COS’ Spring/Summer 2026 campaign
Courtesy of COS
COS has quickly become one of the brands of the moment, constantly churning out minimalist excellence that’s tailor-made for the modern man’s wardrobe. The new Spring/Summer 2026 campaign sees the Swedish outfit feature acclaimed actor Alexander Skarsgård alongside Korean actor Park Gyuyoung to show off their latest range of monochromatic looks. It’s a lot of what we’ve come to love from the label, with plenty of casual tailoring, breathable linens for summers by the beach, and heritage references that point to the herringbone and pinstripe patterns in the collection. Check out the new range online and in-store now.
Blue Blue and Stretch Fraise make their UK debut at Harvey Nichols
Courtesy of Seilin & Co.
Having established themselves in the Americana space in Japan with their top-notch craftsmanship and attention to detail, Japanese fashion firm Seilin & Co. labels Blue Blue and Stretch Fraise have finally made it across the pond for an exclusive pop-up at Harvey Nichols. Having the space until mid June, you’ll be able to bask in the glory of Blue Blue’s vast selvedge denim line that includes a series of jeans, trucker jackets and western shirts. Stretch Fraise have got you covered on the essentials side of things, with their range of thick cotton, subtly textured T-shirts and sweatshirts in all types of styles. Check out the pop-up at Harvey Nichols now.
Charlie Hunnam stars in Stone Island’s SS26 denim campaign
Via @stoneisland
When it comes to materials, Stone Island is menswear’s mad professor, known for its experimental techniques that include garment dyeing and knits bonded with a waterproof “laminate” membrane. We get the same levels of innovation in the italian brand’s latest denim capsule sees denim bleached to the max, with a concoction of enzyme and chlorine washing, with fabrics such as nylon entering into the indigo dying process to put a new slant on what denim can look like. Oh, and did we mention that Man About Town’s AW25 cover star Charlie Hunnam featured in the campaign? Yep, that happened, too.
Magliano scores a collaboration with Veja
Courtesy of Magliano
Italian label Magliano mixes classic Italian tailoring with the grungier underground stuff you find in the lesser spotlighted parts of the country. It’s a healthy tension that makes for some pretty interesting shows, usually held in far flung industrial spaces that ensure guests never make themselves too comfortable. And sportswear is a part of that underground scene that the brand communicates. So for its collaboration with French footwear manufacturer Veja, doing a footie boot/sneaker hybrid with a double lace system and a flappy tongue feels bang on. If you’re into it, they’re available to shop now.
